What is SEO and why is it so important?

More precisely, SEO helps the search engines to better read your website and estimate its value. More concretely, SEO means that you are going to optimize the communication between search engine and your website. The goal of this optimization is ultimately placing your website higher in the search results. The higher your website ranks in the results, the greater the chance that those visitors will visit your website.

Websites that don't have good SEO lose visitors and potential customers to the websites that are higher in the search results - naturally due to good SEO. Today, we almost all search for services, items and tutorials via search engines (of course it couldn't be easier...), therefore it is crucial that your website also has good SEO, so that you remain easily found within your target group and available. you automatically over a much wider range.

Curious about how your website is performing?

Does your website attract mutliple visitors but no new customers?

Propellor can analyze your website for general performance, search engine optimization (SEO) and 'age' and from there can determine to what extent it is necessary to change certain aspects or the entire website. Would you like to enjoy this free analysis? Then press the button below!

Some important aspects of SEO

By technically optimizing your website, you make it easier for the Google Bots to 'crawl' and index it. If you approach your technical SEO completely, then not only bots but also visitors will easily find their way to what they are looking for. Here are some of the SEO basics that your website must meet:

  • Indexable content
  • Fast load times
  • A mobile friendly layout
  • SSL-certificate (SSL)
  • Headings (titles en intertitles that contain relevant keywords)
  • Alt-tags and title-tags for images
  • Meta data
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